Michael Troina on The Best Podcasts for Marketing Analytics | New York, New York

Michael Troina
2 min readApr 30, 2021

The last decade has seen a surge in the growth of podcasting. The rising demand for on-demand content fueled the appetite for podcasting. Moreover, this decade has seen smartphones adopted by a greater population. Content creators made podcasts their preferred medium of engaging with their audience. Here is a review of the best digital marketing and analytics podcasts, which will transform your business marketing approach.

Digital Analytics Power Hour

The Digital Analytics Power Hour tops the list. It is the brainchild of Michael Helbling and Tim Wilson. They created the podcast to give back to the community after realizing there was a gap. People didn’t understand the intricacies of cutting-edge digital analytics. The podcast episodes cover a whole range of topics. Mainly, topics revolve around the best practices of digital analytics. The podcast’s goal is to empower people with knowledge about digital analytics. Once empowered, you can try something new at work the next day. Data Stories is another excellent digital marketing and analytics podcast. Enrico Bertini and Moritz Stefaner host it. Bertini works as a researcher, while Stefaner is a data visualization expert. Both have a massive wealth of experience in data analytics and visualization.

Digital Entrepreneur

Are you a creator or seller of digital goods and services? If yes, the Digital Entrepreneur podcast can be of great help. Digital entrepreneur’s goal is to equip skills on creating better digital products. Besides, you will also learn how to sell these digital products. Brian Clark and Jerod Morris bore the idea to develop the Digital entrepreneur. Anyone in the online business should listen to the Digital Entrepreneur episodes. Measured Direction is another top digital marketing and analytics podcast.

If you are looking for a podcast to ask questions about digital analytics, Measured Direction is the right pick. The content in the podcast is audience-driven. Tom Miller and Jason Rose are the hosts. This list would be inadequate without mentioning What’s the Point. Jody Avirgan hosts this digital marketing and analytics podcast. All through, it has not lost its editorial standard created by its founder Nate Silver. The podcast was started after appreciating the impact data has on our day-to-day lives. The conversations in the podcast are made using interviews.

Article originally published on MichaelTroina.net



Michael Troina

Michael Troina, based in NYC, is a professional in data analytics with a passion for marketing and leadership culture. Check out MichaelTroina.org for more.