Michael Troina on Optimizing Your Social Media Strategy | New York, New York
For years, marketers have been using social media to their advantage. It has allowed them to connect to an audience that may be more disconnected from more traditional forms of media like television and radio. However, it’s not a walk in the park to grow a business through social media.
One has to deal with balancing multiple social media pages to compete with other businesses. This has to be done by posting content regularly that people actively enjoy. Fortunately, there are a couple of methods to ensure that this content connects with people.
Posting content is one thing, but making sure that new content can be found on the internet can be most important. It’s essential to work on this by doing keyword research. Keyword research is when somebody looks up competing businesses and sees what they are using to bring consumers to their content.
For example, one might be working for a food chain competing with Taco Bell, so they should look on their social media pages on what keywords they use with their content. From there, one could create social media posts that use those exact keywords so companies can see what works for them and what doesn’t. Ensure to conduct keyword research to guarantee that content reaches a larger audience on the internet.
When someone clicks on a social media profile, they want to understand what that profile is about. For an actual person, they would want to put some personal info like where did they go to school, where they are currently working, hobbies, and more. This can be much different for businesses.
When running a social media profile for a business, it’s critical to explain what that business is about. This could entail talking about what products it offers, how they sell the products to consumers, and what hours of operation — especially for local businesses. In the bio, it’s essential to provide a link to the company’s website if someone wants to learn more about what they have to offer. Do the research and change the business’s social media profiles to optimize your social media strategy better.
Article originally published on MichaelTroina.org