For years, marketers have been using social media to their advantage. It has allowed them to connect to an audience that may be more disconnected from more traditional forms of media like television and radio. However, it’s not a walk in the park to grow a business through social media. …

Analytics are crucial in making sure that marketing campaigns go smoothly. However, it’s easy for seasoned marketers to make mistakes that affect the data they are getting or the data they have already received. This can cause marketing campaigns to go horribly wrong. Fortunately, you can listen and learn about…

No person ever wants to find themselves in a crisis. Whether it be at home, at a job, in a team or club, or a business, crises are never fun places to be in. They are hectic, stress-inducing, and can be extremely detrimental to the success of a team or…

Nowadays, social media is crucial when it comes to marketing various businesses. With all the different platforms available, it may seem challenging to figure out a strategy, but well-executed social media marketing can make companies significantly more successful. …

The last decade has seen a surge in the growth of podcasting. The rising demand for on-demand content fueled the appetite for podcasting. Moreover, this decade has seen smartphones adopted by a greater population. Content creators made podcasts their preferred medium of engaging with their audience. …

Marketing analytics is defined as the practice of analyzing, studying, measuring, and managing the performance of a specific marketing strategy to maximize its effectiveness, identify opportunities for improvement and enhance the return on investment. That said, marketing analytics is a great tool that allows marketers to diminish wasted marketing funds…

Social media has a myriad of ways through which businesses can market themselves. With multiple options available to employ, the first step is to identify the most workable strategy. However, choosing has always been a puzzle for many businesses. While social media marketing has become every business’ option, proper techniques…

Becoming a leader is often a goal many people wish to achieve. For most, leadership success comes with the recognition of personal self-worth and the courage to take on higher roles. While leadership success is not guaranteed, anyone can become a leader if they are willing to strive for self-awareness…

Companies can optimize profit-generating activities by understanding marketing trends. Here are a few things to keep in mind for 2021. Privacy Customers want to understand the types of data that websites collect. Technologically literate individuals know that companies use customer profiles to display relevant advertisements. People want to know how…