Good communication is a fundamental characteristic of a good leader. The success of any business relies on effective communication. Ineffective communication may cause a reduction of sales, low morale, and failure to achieve the set objectives.

Leaders with practical communication skills empower and build trust with their employees, hence a successful organizational change. According to the communication secrets of great leaders, to become a great leader, you must be an exceptional communicator. A great leader should be a skilled communicator to inspire and facilitate change by enabling other people to work towards a common objective.

Effective leaders should have simple…


For years, marketers have been using social media to their advantage. It has allowed them to connect to an audience that may be more disconnected from more traditional forms of media like television and radio. However, it’s not a walk in the park to grow a business through social media.

One has to deal with balancing multiple social media pages to compete with other businesses. This has to be done by posting content regularly that people actively enjoy. Fortunately, there are a couple of methods to ensure that this content connects with people.

Keyword Research

Posting content is one thing…


Analytics are crucial in making sure that marketing campaigns go smoothly. However, it’s easy for seasoned marketers to make mistakes that affect the data they are getting or the data they have already received. This can cause marketing campaigns to go horribly wrong.

Fortunately, you can listen and learn about what mistakes you shouldn’t be making when dealing with marketing analytics. By learning from the mistakes of others, you’ll be on your way to being a seasoned marketer. Make sure you don’t make any of these mistakes when dealing with marketing analytics.

Single Data Set

When doing analytics for a…


No person ever wants to find themselves in a crisis. Whether it be at home, at a job, in a team or club, or a business, crises are never fun places to be in. They are hectic, stress-inducing, and can be extremely detrimental to the success of a team or project. In times of crisis, most people look to the leader of the group. This leader needs to be ready for the moment and prepared to handle the magnitude of the moment. But how can someone be a good leader in the face of a crisis?

One of the best…


Nowadays, social media is crucial when it comes to marketing various businesses. With all the different platforms available, it may seem challenging to figure out a strategy, but well-executed social media marketing can make companies significantly more successful. These are a few tips for how to create a social media strategy.

Follow the S.M.A.R.T. Acronym

The first letter in S.M.A.R.T. stands for specific, as vague goals can be just as confusing and ineffective for social media marketing as they are for managerial decisions. Marketers should carefully consider how the specific social media platform they will be using will promote the…


The last decade has seen a surge in the growth of podcasting. The rising demand for on-demand content fueled the appetite for podcasting. Moreover, this decade has seen smartphones adopted by a greater population. Content creators made podcasts their preferred medium of engaging with their audience. Here is a review of the best digital marketing and analytics podcasts, which will transform your business marketing approach.

Digital Analytics Power Hour

The Digital Analytics Power Hour tops the list. It is the brainchild of Michael Helbling and Tim Wilson. They created the podcast to give back to the community after realizing there…


Marketing analytics is defined as the practice of analyzing, studying, measuring, and managing the performance of a specific marketing strategy to maximize its effectiveness, identify opportunities for improvement and enhance the return on investment. That said, marketing analytics is a great tool that allows marketers to diminish wasted marketing funds, know if their efforts are paying off or not, and approach the marketing plan in an in-depth manner. On that note, the following article unveils the importance of marketing analytics in helping marketers be more effective.

Marketing activities performance

While web analytics allows marketers to know how many people visited…


Social media has a myriad of ways through which businesses can market themselves. With multiple options available to employ, the first step is to identify the most workable strategy. However, choosing has always been a puzzle for many businesses. While social media marketing has become every business’ option, proper techniques are imperative. Not every post on every social network is worth sharing and following.

Recent studies proved that most social media marketers struggle to find an ideal strategy appropriate to their goals. Over 47% of marketers lack ideas to plan and execute strategies. Businesses can get social media marketing ideas…


Becoming a leader is often a goal many people wish to achieve. For most, leadership success comes with the recognition of personal self-worth and the courage to take on higher roles. While leadership success is not guaranteed, anyone can become a leader if they are willing to strive for self-awareness, self-confidence, and positive thinking. Becoming a leader is about making a positive impact in the world and being a good example. Here are some basic steps to becoming a leader.

Being a good leader is not something that occurs overnight. It comes from hard work, discipline, and an unwavering dedication…


Companies can optimize profit-generating activities by understanding marketing trends. Here are a few things to keep in mind for 2021.

Privacy

Customers want to understand the types of data that websites collect. Technologically literate individuals know that companies use customer profiles to display relevant advertisements. People want to know how much control they have over the data collection process. For example, can they choose not to participate and still use the website? Can they let websites collect only specific types of information? Websites need to be transparent over their privacy policies and procedures.

Security

Sophisticated hackers understand the rise of…

Michael Troina

Michael Troina, based in NYC, is a professional in data analytics with a passion for marketing and leadership culture. Check out MichaelTroina.org for more.

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